My role at Roffeebe was to lead their marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
Projects I worked on
Below you’ll find some of the projects that I worked on while at ROFFEEBE as a Marketing Coordinator.
Content Management
As a content manager for Roffeebe, I developed captivating content strategies by leveraging significant calendar events. From brainstorming creative ideas to effectively implementing and distributing content, I ensured that Roffeebe engaged its audience through timely and relevant campaigns.
I orchestrated successful collaborations with influencers, crafting unique content ideas that resonated with our target audience. I proactively reached out to influencers, coordinated content creation, and flawlessly executed captivating campaigns that showcased Roffeebe's brand through the power of influencer partnerships.
Unique
Brand
Experience
Brand Management
As the brand manager for Roffeebe, I oversaw all aspects of brand management, including social media strategy, website development, and ensuring brand consistency. Through meticulous planning and execution, I cultivated a strong brand image that resonated with our target audience, driving engagement and growth.
I worked on various marketing campaigns as a Marketing Coordinator at Roffeebe
• Spearheaded the formulation and execution of Roffeebe's comprehensive marketing strategy, encompassing social media, events, and advertising efforts. This strategic approach yielded a remarkable 68% surge in sales within the initial 3 months.
• Orchestrated and managed a highly successful influencer marketing campaign, effectively expanding the customer base by 5% in sales during the initial 3- month period.
• Achieved an exceptional 466% increase in the presence of Roffeebe coffee within corner shops, elevating the count from 3 to 17 locations in the inaugural year. This achievement was underscored by a strategic focus on areas adjacent to student accommodations.
• Efficiently coordinated and organized company-wide meetings, ensuring a cohesive messaging framework across diverse departments and facilitating effective cross-functional collaboration.
• Successfully directed Google marketing campaigns, leading to an impressive 110% upswing in brand awareness and heightened sales to an international clientele within a concise 3-month span.
Drove Roffeebe's social media engagement and growth, adeptly managing channels, crafting engaging content, and consistently monitoring performance metrics to ensure continuous improvement and heightened audience engagement.
Google SEM Management
Google SEM Management
As a Google Ad campaign manager for Roffeebe, I expertly handled and enhanced search and display ads, conducted meticulous keyword research, crafted compelling ad copies, implemented strategic bidding techniques, closely monitored performance through tools like Google Analytics, and successfully attained remarkable boosts in click-through rates, conversion rates, and return on investment.
Social Media Management
Social Media Management
As the social media manager for Roffeebe, I effectively curated and executed a comprehensive social media strategy. Through consistent daily posting, engaging content, and strategic tactics, I successfully amplified the company's social media presence, resulting in notable growth in engagement levels, follower counts, and overall brand visibility.