My main role at Metro Marketing involved acquiring and working with clients to execute and monitor their marketing campaigns
Projects I worked on
Below you’ll find some of the projects that I worked on while at Metro Marketing that include Digital Marketing and Print Advertising.
📰
Projects
🖊️
Projects
📰 Projects 🖊️ Projects
Worked with leading spa
brands to
promote their online offers
Sponsored Content
In my position at Metro Social Media, I successfully orchestrated sponsored content campaigns for esteemed clients, including the French school board, strategically disseminating tailored content across various prominent news publications.
Assisted reputable brands such as BMO execute print advertising.
P R I N T
Print Advertising
📰
Print Advertising 📰
Special Features
———————————————————————————————————————————————————————————————————————————————————
I worked on multiple special feature projects. On this Kids Design an Ad feature, I worked with United Way of British Columbia.
Coordination of marketing materials
Assisting in the coordination of multiple print ads for various clients.
———————————————————————————————————————————————————————————————————————————————————
📰
==
📰 ==
———————————————————————————————————————————————————————————————————————————————————
———————————————————————————————————————————————————————————————————————————————————
———————————————————————————————————————————————————————————————————————————————————
Reported on Google Ad campaigns at Metro Media. This included areas such as: optimized search, display ads, researched keywords, developed copy, setting bidding strategies, monitored performance with tools such as Google Analytics, and achieved significant improvements in CTRs, conversion rates and ROI.
==============================================================================================================================
==============================================================================================================================
====================
================================
====================
================================
At Metro Marketing, I reported on programmatic advertising campaigns to clients. Programmatic advertising is used to retarget the client’s audience and increase brand awareness. This involved using data-driven targeting techniques to reach audiences who had previously engaged with a brand and deliver customized ads that drove increased conversions and engagement.
“ PROGRAMMATIC ADVERTISING “
Programmatic Advertising utilized for the French School Board client.
I collaborated with esteemed independent educational institutions to assist in their endeavors of showcasing their educational offerings to prospective parents through digital marketing strategies such as local display and Digital Out of Home.
I worked on various marketing campaigns with clients as a Marketing and Communications coordinator at Metro Marketing
Managed a robust monthly budget of $15,000 across digital and print advertising, optimizing spending to maximize ROI.
Orchestrated a highly successful 2023 Campaign for a prominent French school board, employing DOOH, Google SEM, and Programmatic strategies to penetrate the British Columbia market. Achieved an astounding 90% increase in brand awareness within the first quarter of 2023.
Spearheaded a 35% enhancement in social media engagement by pioneering interactive content and swiftly responding to audience inquiries.
Played a pivotal role in the creation of a cutting-edge employee communication platform, fostering internal information exchange and elevating engagement by an impressive 50%.
Orchestrated campaigns for renowned brands like Hallmark and Wellwise by Shoppers with the objective of enhancing brand visibility.
Demonstrated exceptional teamwork and adaptability by seamlessly transitioning to remote work during a challenging period, sustaining uninterrupted communication efforts.