My main role at eMarketing Tech involved developing and executing multi-channel marketing strategies while building commucation strategies.
e-commerce and product management
At eMarketing Tech, I led comprehensive eCommerce management, overseeing Amazon product optimization and website administration for diverse clients. This role involved strategizing, listing creation, and performance analysis on Amazon, resulting in improved product visibility and sales. Additionally, I managed various client websites, ensuring they were user-friendly, responsive, and up-to-date, enhancing the overall online shopping experience. My responsibilities included content updates, SEO optimization, and troubleshooting to maintain optimal functionality. My efforts drove revenue growth and customer satisfaction, demonstrating my proficiency in eCommerce and client-focused web management.
Product Development
I was in charge of analyzing customer behavior, competitor activity, and market trends to identify opportunities for new products, campaigns, and promotions, and develop data -driven recommendations to improve performance.
I possess expertise in using photo editing software, which encompasses the Adobe Suite.
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Visual Content: Collaborated with the design team to create visually appealing graphics and videos, contributing to a 15% increase in user engagement on social media.
Amazon Platform Management
Amazon Platform Management
As the Amazon PPC manager for various clients, I effectively handled and optimized pay-per-click (PPC) advertising campaigns on the Amazon platform. This involved strategic keyword research, bid management, ad copy creation, and continuous monitoring of campaign performance. Through my efforts, we achieved improved visibility, increased sales, and maximized return on investment.
In charge of multiple product launches on various e-commerce websites
Product Launch: Successfully launched new online products based on market demand, resulting in a 12% increase in company revenue.
Amazon Platform Management
Amazon Platform Management
Competitive Pricing: Regularly analyze competitor pricing and adjust your own pricing strategy to remain competitive while maintaining profitability. Consider dynamic pricing tools for real-time adjustments.
Email Marketing: Utilize Amazon's Buyer-Seller Messaging system to communicate with customers, providing valuable information, addressing inquiries, and promoting related products or special offers.
Multichannel Marketing:
Developed and executed
effective multichannel
marketing strategies on
platforms like Amazon,
Google, and social media,
resulting in significant
traffic and revenue
growth for clients.
Marketing multicanal : Développé et exécuté multicanal efficace stratégies de marketing sur des plateformes comme Amazon, Google et les réseaux sociaux, entraînant d'importantes trafic et revenus croissance pour les clients.
I worked on various marketing campaigns at eMarketing Tech
• Developed and executed comprehensive multichannel marketing strategies that drove substantial traffic and revenue growth for clients, leveraging platforms such as Amazon, Google, and various social media channels.
• Spearheaded the development and implementation of an optimized internal communication system, resulting in an impressive 25% surge in employee engagement as per survey evaluations.
• Drove a noteworthy 40% augmentation in social media engagement by meticulously strategizing content creation and fostering real-time engagement with the audience.
Orchestrated the successful launch of new online products based on market demand, ultimately propelling the company's revenue by an impressive 12%.
• Monitored and reported on critical marketing and sales metrics such as conversion rates, customer acquisition costs, and customer lifetime value. Regular updates and insightful analysis were presented to senior management, enabling well-informed strategic decision-making.
• Demonstrated adept calendar management skills by meticulously overseeing the content calendar, ensuring punctual delivery and alignment with overarching company goals.